A Digital Media Company’s Reaction to The Social Dilemma

In January 2020, Netflix made another addition to their already fantastic catalog of documentaries with The Social Dilemma. In the time since, public discussion about the message of the documentary has been swirling around numerous news outlets and social media. For those who have not seen it, The Social Dilemma covers the methods in whichContinue reading “A Digital Media Company’s Reaction to The Social Dilemma”

LinkedIn: 3 Reasons You Need It & 3 Reasons Your Business Needs It

Whether you’re a new business or old, fresh to the workforce or a long time career professional, LinkedIn is a fantastic tool for making connections with businesses and professionals.  While LinkedIn retains many of the same features as a typical social media platform such as liking and commenting on posts, there are a number ofContinue reading “LinkedIn: 3 Reasons You Need It & 3 Reasons Your Business Needs It”

Three Ways to Maximize Your E-Commerce Presence

If you’re a business looking to grow brand awareness, increase sales, and reach a broader audience, having a solid e-commerce strategy is essential. Especially considering current events, many businesses are adopting a complete e-commerce strategy in favor of a traditional brick and mortar shop. While there are pros and cons to each method, there isContinue reading “Three Ways to Maximize Your E-Commerce Presence”

Responsive Websites: Three Reasons Your Business Needs One

Responsive design is a relatively new term that is now seen as the industry standard for web and software development. The main concept behind a responsive website is the adaptability between multiple different screen sizes without having to reload the page. A responsive site ensures that all users with different screen sizes, from ultrawide desktopContinue reading “Responsive Websites: Three Reasons Your Business Needs One”

The Do’s & Don’ts of Marketing Cannabis on Social Media

With the House of Representatives set to vote on legalizing marijuana at the federal level by the end of September, many cannabis industry experts believe that it is a foregone conclusion that all cannabis products will be legalized at some point in the near future. Pair that with the decriminalization efforts already occurring at theContinue reading “The Do’s & Don’ts of Marketing Cannabis on Social Media”

SEO: Three Ways to Improve Your Search-ability

As more and more business relationships start through internet searches, it’s becoming easier to reach a wider audience, yet more difficult to stand out amongst your competition. Building a website is accepted as a must for any business, but in order to ensure the success of any digital marketing strategy, sites need to be optimizedContinue reading “SEO: Three Ways to Improve Your Search-ability”

Instagram Tagging: Three Tags to Help Boost Your Following

Businesses should always be looking at ways to improve their Instagram following. More followers means higher brand awareness, better interaction, and ideally, more sales. Tagging is a popular method of making posts easier to discover and can help expand the audience of your posts beyond just your following. There are many different types of tagsContinue reading “Instagram Tagging: Three Tags to Help Boost Your Following”

Instagram Reels: Can it Overtake TikTok?

For more information about why TikTok may be banned, check out last week’s blog here. Hot on the heels of the potential TikTok ban in the United States, Instagram has introduced “Reels”, a short-form content option meant to compete with and potentially replace the social media giant. This function can be accessed within the InstagramContinue reading “Instagram Reels: Can it Overtake TikTok?”

Influencer Marketing, Data Collection, and Presidential Authority: Should TikTok Be Banned in the U.S.?

Tik Tok, the widely used social media application, is under threat of banishment in the United States due to concerns about its parent company, ByteDance, hosting user data in China and thus being privy to sharing this data with the Chinese government. This user data includes items such as name, date of birth, location, andContinue reading “Influencer Marketing, Data Collection, and Presidential Authority: Should TikTok Be Banned in the U.S.?”

Brand Identity: 3 Ways to Set Apart Your Brand

Often when we think of successful companies, the branding comes to the top of mind long before the product or service does. The mermaid from the Starbucks logo, the polar bear from the Coke commercials, and the gecko from Geico all serve as great examples of visual branding that have taken on a life ofContinue reading “Brand Identity: 3 Ways to Set Apart Your Brand”