Instagram Reels: Can it Overtake TikTok?

For more information about why TikTok may be banned, check out last week’s blog here. Hot on the heels of the potential TikTok ban in the United States, Instagram has introduced “Reels”, a short-form content option meant to compete with and potentially replace the social media giant. This function can be accessed within the InstagramContinue reading “Instagram Reels: Can it Overtake TikTok?”

Influencer Marketing, Data Collection, and Presidential Authority: Should TikTok Be Banned in the U.S.?

Tik Tok, the widely used social media application, is under threat of banishment in the United States due to concerns about its parent company, ByteDance, hosting user data in China and thus being privy to sharing this data with the Chinese government. This user data includes items such as name, date of birth, location, andContinue reading “Influencer Marketing, Data Collection, and Presidential Authority: Should TikTok Be Banned in the U.S.?”

Brand Identity: 3 Ways to Set Apart Your Brand

Often when we think of successful companies, the branding comes to the top of mind long before the product or service does. The mermaid from the Starbucks logo, the polar bear from the Coke commercials, and the gecko from Geico all serve as great examples of visual branding that have taken on a life ofContinue reading “Brand Identity: 3 Ways to Set Apart Your Brand”

Using Instagram Live to Make Your Business More Personal (feat. The NBA)

Sports fans across the world are rejoicing with the latest updates on the restarting of the NBA. While other sports leagues have resumed play across the world, the NBA will be arguably the most interesting US-based sport to follow as teams travel to Disney World in Florida to complete their season. Teams and players justContinue reading “Using Instagram Live to Make Your Business More Personal (feat. The NBA)”

Three Ways a Healthy Ad Budget Will Guarantee a Successful Campaign

In a previous blog post, we wrote about the Mike Bloomberg campaign and the outrageous amounts of money he was spending on social media advertisement. One of the key takeaways was that funneling money into a campaign was one way to ensure that it reached its target audience. While we were speaking tongue-in-cheek about spendingContinue reading “Three Ways a Healthy Ad Budget Will Guarantee a Successful Campaign”

The Power of Social Media to Enact Change

I think we can all agree that 2020 has not gone the way we expected it would. Looking back on some of the major events that have taken place this year makes it feel more like five years than six months. The wildfires in Australia, the impeachment trials for President Trump, Brexit, Kobe Bryant’s untimelyContinue reading “The Power of Social Media to Enact Change”

Three Ways to Find Your Brand Voice on Social Media

Maybe you have read a few of these blogs and are finally convinced that it is time to either start your social media accounts, or take your existing ones more seriously. That’s great! You’re doing the right thing!   Now that the easy decisions have been made, the follow-up ones require more thought. At BloomSocial,Continue reading “Three Ways to Find Your Brand Voice on Social Media”

The Diffusion of Innovations Theory: Where Does Your Business Rank?

As people emerge from their “quarantine shelters” following the expiration of many of the state’s shelter-at-home orders, many are greeted with a completely different business landscape. The businesses who successfully weathered the storm are slowly reopening, and many people are returning to jobs that are completely different than the ones they entered the year with.Continue reading “The Diffusion of Innovations Theory: Where Does Your Business Rank?”

E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing

Long before COVID-19 swept across the world, e-commerce was already experiencing a historic upward trend. Retailers such as Amazon, Wal-Mart, and Target have capitalized on a growing desire to shop from the comfort of home and skip the crowds. While many companies have taken a substantial economic hit during these times, other companies who haveContinue reading “E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing”

Three Ways to Utilize the Advertising Rule of 7 to Transform Your ROI

Familiarity breeds comfortability, especially when making decisions. Historically, companies have learned that multiple exposures to the product generally result in increased sales. This principle is certainly not new. The “Advertising (or Marketing) Rule of 7” states that in order to get prospective customers to take the next step on your product, they need to beContinue reading “Three Ways to Utilize the Advertising Rule of 7 to Transform Your ROI”